CAMPUS TRAINING 2016
New screens, new experiences!
FUNDING, DISRUPTIVE INNOVATIONS AND NEW OPPORTUNITIES FOR TV, FILM AND NEW SCREENS
A true 'toolbox' course, Screen4All Campus places emphasis on a wide range of disruptive innovations, letting participants be confident and knowledgeable in the digital era!
This 5-days practical training course was designed to provide essential insights on the funding, production and distribution of contents – documentaries and fiction – in a complex and connected digital environment!
Technological innovations and new patterns of consumption results in the emergence of new relationships between creators and consumers of audio-visual contents. Screen4All Campus lets participants leverage these relationships to improve how they produce, distribute and sell their projects. For 5 days, visitors can take a close look at 4K UHD filming, 360° virtual reality, new generations of drones, new funding avenues, OTT platforms, digital marketing… with talks featuring a dozen international professionals and hands-on workshops.
The course will teach them, among other things, the Lean Startup method as applied to content production, aiming to structure and reduce risks at all steps of a project. Initially developed for startups, is it now taught in major US universities.
> A course with coaching…
Participants are invited to bring their "omniscreen" production projects. They will enjoy support for the entire project, from production to distribution. On the fifth day, a team of consultants will be present in order to go more in depth into questions related to each participant's personal project.
Participants learn to implement economic, creative and marketing strategies that leverage the opportunities created by digital technologies. At the end of the program, they will have learned a project methodology they will be able to follow from production to distribution.
The training course is organized for 20 participants and 5 scholarships are delivered. Click here for more information
- Producers and production managers
- Post-production managers
- New media project managers
- Program unit managers
- Content publishers
- Teachers in TV/film courses
A closer look at the course's content…
> The impact of disruptive technologies on your projects
Disruption can exist on multiple levels. This radical break can consist in a dramatic improvement of the quality/price ratio, with effects on the entire ecosystem, or in a technology that creates new uses.
> Two case studies on 360° filming
> What are the challenges that must be overcome, and what is the potential for development of this technology and this new format?
With two cases studies – one fiction film and one documentary –, a producer and a director will explain their technical choices and the steps involved for production. They will also explain which items of their budget were impacted by VR, and what the benefits were in terms of image…
> Discovering the 360° ecosystem
- Various models of 360° cameras
- Preparing to film in 360°
- Technical teams for 360° content
- Post-production and content correction
- Different 360° helmets and tablets
> Workshop: the 360° "Big Shoot"
The "Big Shoot" event is a filming area where participants can discover new rigs and cameras; this allows them to test production workflows and product features in a real-world setting. All 360° cameras do not fulfill the same needs, and it is more important than ever to choose the right tool for a given project!
Images filmed during the workshop will be available on a central storage platform, and participants can view their tests from various workstations.
The workshop's objective is to display the new practices, workflows and expressive potential related to VR.
> Moving up in the world with a drone
This session will present an overview of the available solutions and the legal restrictions, with film clips.
> From the initial concept to launching the project: how to best organize for a successful distribution?
Content is now offered in a variety of forms: multi-screen, omniscreen, TV Anywhere, or multi-channel networks. The idea is to display on new screens, and in new ways. There are various types of program, any of them can be viewed on tablets, on mobile devices using apps, on computers, or on connected TVs using set-top boxes.
New experiences are being carried out in a complex system. Multi-screen production is now entering a new era, with a more industrial approach. This does not imply any loss of creativity. We believe content distribution must be seen as part of an ecosystem.
Audio-visual writing and production will increasingly rely on "big data", meaning production will become increasingly specialized. It will eventually be possible to produce "à la carte" content.
What are the implications for producers? What are the expectations of platforms and what are the possible formats?
> Content for second screens (OTT) / Case study
The trend towards content delinearization is radically changing the broadcasting landscape. A variety of content distribution platforms are available.
What are they? What are their strategies in purchasing and co-production? …
> From the initial concept to launching the project: how to best organize for success? ...Improve your chances of success with the "Lean Startup" method!
The "lean startup" method intends to structure and reduce risks at all steps of a project. It is taught in Harvard, Stanford and other high-profile universities, and provides a very specific, practical framework to design and develop a project. Many innovative companies have successfully used it to get started, but it was also applied to films, series and many cultural works.
> From the initial concept to launching the project: how to best organize for success? ...How to leverage social networks?
Social networks can be used to generate buzz, stay in the news, promote a product or a service, engage audiences and viewers, and build loyalty in parallel to an audio-visual broadcast.
Producers now have no other choice than to master social networks.
We will introduce to the various social networks and provide advices on how to set up and manage a social media presence.
> From the initial concept to launching the project: how to best organize for success? ...Digital marketing and advertising
Digital marketing is not only for triple-A content. Each film is a brand of its own, and we will present a variety of techniques used to develop awareness.
> From the initial concept to launching the project: how to best organize for success? Develop your audience with the "bullseye" method
The "bullseye" method is a structured approach that will enable you to develop your audience more efficiently. This workshop presents the various existing relays that can attract new viewers or users.
> From the initial concept to launching the project: how to best organize for success? Distributing new content
Increasingly often, contents are distributed on non-linear platforms, e.g. interactive content, content specifically designed for new screens in terms of writing, format or length.
A good approach might focus on big data and gamification...
> Funding new production ecosystems: New contents, new business models
Producers will now have to take their fate into their own hands. There is a double challenge: how to fund new content, and how to find new funding avenues for traditional content?
> Funding new production ecosystems: crowdfunding – best practices, tips & tricks
We will present new possibilities such as subsidies, support measures for new technologies, crowdfunding, private sponsorship, support from platform publishers...
Including an analysis of the funding process for a crowdfunded production.
> Workshop on preparing a crowdfunding project and a digital marketing strategy
During this workshop, participants will work on an actual case involving a project's funding and its related communication strategy. As a conclusion of this workshop, the participant who has made the most progress will earn support from a coach and from the platform itself.
> Participants coached by a dozen professional consultants
Participants are invited to bring their "omniscreen" production projects. They will enjoy support for the entire project, from production to distribution. With the team of consultants that will be present during the last day only, participants will have the opportunity to go more into details on questions related to their personal project.
Their advice can be related to production, digital marketing, social network presence, distribution...